About Us

Standard is a part of $1.3 Billion leading Fast Moving Electrical Goods (FMEG) Company, Havells India Ltd. Standard offers a wide range of products which includes highly differentiated domestic & industrial products such as MCBs, RCCBs, Distribution Boards (DBs),ACBs, MCCBs, RCBOs Changeover Switches, Switch Disconnector Fuses (SDFs), HBC Fuses, Modular Switches, Copper Flexible Cables etc.

Standard has been serving the Indian customers with superior quality products for over five decades. Over the years, Standard has proved itself as a key player in the switchgear market of the country by constantly creating innovative solutions and upgrading its product ranges to meet the ever-changing demands of various segments of customers.

The company has a state-of-the-art manufacturing plant located in Haridwar (Uttarakhand). Standard products have been designed on the lines of Indian & International specifications and are tested at CPRI/ERDA laboratories. Standard MCBs are CSA, CE, and KEMA certified and are exported to many European & Middle-East countries. Research & development is Standard’s lifeline, it uses supreme quality CAD/CAM machines for its entire stage of design and development. HTR-FR Cables are CPRI tested and conforms to BIS: 694.They incorporate special technology which is rated for 10% higher current carrying capacity and can withstand high temperature rise even during the worst of overloading conditions.

With its mission to offer quality products, efficient customer service and everlasting relationship with value chain partners, Standard holds certain unbeatable advantages like expertise in LT Switchgear since last four decades, technology leadership, excellent brand perception, wide dealer network, excellent after sales service and value for money to its customers. Standard has a wide customer base through its nationwide marketing & distribution network system of 42 branch offices, 750 authorized dealers and 6000 strong retail outlets in all major cities in India. Due to a strong export base, it has a wide presence in International markets as well. Some on the countries where Standard is present are Middle East, South East Asian countries,Malaysia, Singapore, South Africa, Kenya, Ghana, Nigeria.


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